Wednesday, March 19, 2008

A Kean Eye: Logo Can Make You 'Think Different'

Brief subliminal exposure to a company's logo can make you behave in ways you subconsciously associate with that company. For instance, the apple logo can make people act more "creatively," where as the IBM logo can make people act more "professional."

The logo symbolizes the power of the company's archetype, however we imagine it to be, which depends on how well their advertising resonates with you personally.

Read it all at A Kean Eye

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