Marketing to Apes 1of2 and 2of2
How do we know a false smile from the real thing? What does the grooming habits of chimps tell us about selling beer? The direction of a glance or the way a hand lays on a table in an ad can signal meanings to which we are hard-wired to respond. Each of us gives and responds to thousands of nonverbal messages daily. This presentation, presented by John Harrington and Gavin Johnston, will show you how a good brand capitalizes on signals that go back to our most primal instincts.